Slut for Maersk Air

[Bll spotter]

http://www.borsen.dk/650.74908

[KLMfan]

Sterling + Maersk = sant......mangler bare Norwegian og Fly Nordic inn der nå, så blir dette til SAS 2.....

Men spennende......tror de kan bli store og sterke på denne måten!

[EB]

Spennende og fornuftig!!!

[The Ticketor]

http://www.aftenposten.no/nyheter/okonomi/article1071014.ece

[FlyHi]

Fra www.sterling.com

Sterling and Maersk Air merge into largest Nordic low fare airline

The owners of Sterling takes over all activities in Maersk Air to start a completely new organisation building on the best from both companies
In recent years, the international air transport market has been subject to such heavy competition, that only the fewest airlines now satisfy profitability requirements. This has also been the case for Sterling and Maersk Air. That situation, however, is to change with the merger of the two companies.

The background for the merged company is a business plan that forecasts an operating surplus from the end of 2006. The goal for the present Sterling company – operating plus in 2005 – is still valid.

“From being two companies steeped in a particularly difficult competitive environment, with an unsure future as a result, the merger provides the basis for single company with the opportunity for growth and profitability,” says Almar Örn Hilmarsson, who will continue as chief executive officer of the merged company.

Until further notice, the fleet will remain as it is. Maersk Air will continue to own the existing aircraft, which will be leased and operated by Sterling.

The agreement has been signed by the parties today, but it will take a further couple of months before all the conditions have been finalised and the merger fully closed. The parties have agreed not to disclose the financial elements involved in the agreement.

Sterling will with app. 5 million passengers per year be the largest low-cost carrier in the Nordic Countries and the 4. largest low cost airline company in Europe.

“We will grow, but profitability is of vital importance so we will be rationalising and boosting the efficiency of both companies,” says Almar Örn Hilmarsson.

“We will, for example, realise major synergy benefits through the phasing out of double functions and technical installations. The administrative personnel reductions, which are an unavoidable result, will be determined according to the ‘best practice and ‘best man’ principle. We will simply build up a new organisation, which will have its own identity and in which each person will be able to seek employment,” said Almar Örn Hilmarsson, adding that flight personnel will not be affected – apart from items like new uniforms and equipment with a new logo.

The new company will cultivate the low fare concept, and therefore only operate with a true low cost model.
“Price is a vital factor in the current market. We will therefore continue to offer seating at the lowest prices in the market – and build up our service on the Value For Money concept. At the same time we will increase our focus on the charter market, which will be a more independent business area This will enable us to corner our share of the future low fare market,” says Almar Örn Hilmarsson.

Sterling will operate 30 aircraft to app. 80 destinations.

“We will naturally make sure that all obligations and contracts involving both Maersk Air and Sterling will be adhered to. The merged company will continue to base its business on the two main corridors of scheduled and charter traffic.,” says Almar Örn Hilmarsson.

The location of the headquarters for the new organisation has not yet been decided.

Further information regarding this announcement:
Press coordinator Nina Munch-Petersen, tlf.: + 45 2161 8106

There will be a news conference on Thursday, June 30th at 10.30 a.m. at FIH, Langelinie Allé 43, København Ø.

The conference will be transmitted live on the internet – via www.stockwise.tv/050629

If you want to ask questions call +45 70 26 50 40 and wait to be addressed by the teleconference-host

[morr]

Svært spennende nyheter for alle oss som følger skandinavisk luftfart. Dette kan bety at noe av overkapasiteten i markedet forsvinner. Personlig tror jeg islendingene snuser på NAS - de tre kan virkelig bli en lavpris-kjempe i det skandinaviske markedet.

Maersk har vel innsett at luftfart ikke er det mest lønnsomme å satse på...

[Jan]

Endelig, dette er bestemt en fornuftig beslutning.
Det bliver spændende hvorledes man vil makedsføre det nye brand
i fremtiden !!

[EB]

Flere som tydligvis skjønner at det er fornuftig at selskaper i de skandinaviske land samarbeider... Noen har gjort dette i snart 60 år...andre begynner nå!!!

[The Ticketor]

Og som notert i tidligere posting, så kan man altså se pressekonferensen her:

http://www.stockwise.tv/050629/

Den var dog ganskje kjedelig...

[EKGH]

Originally posted by Jan
Det bliver spændende hvorledes man vil makedsføre det nye brand
i fremtiden !!

powerfull alliance...

sterling.co.uk-(jet2)
sterling.de
sterling.dk-(maersk air)
sterling.es
sterling.fi
sterling.fr
sterling.is-(iceland expess)
sterling.no-(norwegian)
sterling.se-(fly nordic)
sterling.tk

...and so on

[DY]

Originally posted by EKGH

powerfull alliance...

sterling.co.uk-(jet2)
sterling.de
sterling.dk-(maersk air)
sterling.es
sterling.fi
sterling.fr
sterling.is-(iceland expess)
sterling.no-(norwegian)
sterling.se-(fly nordic)
sterling.tk

...and so on

På samme måte som SAS gruppen.......

[jikswoboB]

Intressant utveckling. Emellertid tror jag inte att Fly Nordic kommer att ingå i denna konstellation inom en snar framtid. Man får ju komma ihåg att Fly Nordic är Finnairs försök att konkurrera med SAS på dennes hemmamarknad. Tror inte att Finnair är beredda att ge upp den satsningen än.

Trist om Maersk skulle försvinna helt - gillar deras "nya" utseende på flygplanen.

[EB]

Men kanskje FlyMe kan bli den svenske partneren?

[Isbamse]

Endelig skjer det jeg hadde gjort hvis jeg hadde hatt penger..:smokin

[EB]

Hva synes folk i Danmark om at et selskap som har gitt SAS konkurranse i så mange år forsvinner? Maersk klinger vel like godt i Danmark som Braathens gjorde i Norge...

[DY]

Men forsvinner merkenavnet "Maersk" i lufta også....selv om islendingene kjøper det opp?

Maersk er vel egentlig ganske likt Braathens i Norge. Et sterkt merkenavn i respektive land, med et navn som vanskelig lar seg uttale utenfor Norden.
Selv om Maersk ikke har Danebrog på flykroppen.....

Originally posted by KLMfan
Sterling + Maersk = sant......mangler bare Norwegian og Fly Nordic inn der nå, så blir dette til SAS 2.....

SAS 2.....For et mål .......HUFF

[HMWK]

Sterlingnavnet blir vel beholdt og brukt til markedsføring! Spennende å se hvilke ruter som kuttes og hvilke som blir startet. De har stor flåte som må disponeres riktig.

[raskefot]

Og nå som Maersk hadde fått så fin ny hjemmeside...
Én positiv ting er nye uniformer, iallfall for Sterling sin del. Og med ny logo vil jo dette bli Sterlings fjerde logoskifte på litt over ti år!

[EB]

Kanskje ikke så dumt at LCC`enen samles og konkurrerer mot andre lCC`ere i Europa - så kan SAS ta seg av resten av markedet... Flynordic passer ikke inn mht til flytype - men det gjør FlyMe og Norwegian...