BA Executive Club, Avios, oppgraderinger m.v.

[Fnate]

Rimelig heftige forandringer hos BA Executive club fra 1 April. Statusopptjening blir nå revenue based. 1£=1point. Og Gullkort blir 20.000 points. Do the math. Her sakset fra Flyertalk:

https://www.flyertalk.com/forum/brit...il-2025-a.html

Just released by BA (with more analysis over at headforpoints.com obviously):

Introducing The British Airways Club: More ways to earn Tier Points than ever before
As part of a re-brand of its loyalty programme, British Airways has unveiled new ways for Members to earn Tier Points, including spend on co-brand credit cards and when paying for extras such as seat selection and additional baggage
Simply to be called The British Airways Club, the programme will also recognise milestones between Tiers
It will also introduce a permanent, limitless Tier Point earning proposition on holiday packages from British Airways Holidays following the success of a recent double Tier Points promotion 
It follows changes last year to award customers Avios based on their spend, which has seen 70% of customers collecting the same or more Avios as they did under the previous model
Monday December 30, 2024:  British Airways has today announced changes to its loyalty programme, introducing new ways to earn Tier Points to progress through the Tiers.

The former British Airways Executive Club will become simply The British Airways Club and will come with a new look and feel. From 1 April 2025, Members can expect:
A new Tier Point system when flying: Members will earn Tier Points based on the cost of their flight and, for the first time, for ancillary spend including seat selection and excess baggage. Members will earn 1 Tier Point for every £1 of eligible spend*, which comes with recalculated Tier thresholds** to reflect the new model.
Tier Points on a contribution to Sustainable Aviation Fuels*** (SAF): Members will also earn Tier Points and collect Avios by purchasing a contribution to SAF, earning up to 1,000 Tier Points per year. Customers will also be able to use their Avios as a form of payment, which they can do by simply visiting a dedicated landing page which will be live on April 1, 2025. 
Limitless Tier Points on British Airways Holidays: After the success of the British Airways Holidays double Tier Points promotion, the airline has created a permanent proposition on holiday packages. Members will earn Tier Points based on the price of the entire package, with no limit in place, making it possible to earn elite status in fewer trips than under today’s offer. 
Later in 2025, Members can also expect:
Tier Points on credit card spending: BA American Express Premium Plus Cardmembers will be able to earn up to 2,500 Tier Points by spending on their card. More details of this offer will be announced closer to the launch date.
New milestone benefits between Tiers: By introducing more milestone moments between Tiers, Members will be able to unlock rewarding benefits before reaching their next level. This will start with gifts of 2,500, 4,000 and 5,000 Bonus Avios at milestones within Bronze and Silver. More benefits will be announced in the coming months.
Colm Lacy, British Airways’ Chief Commercial Officer, said: “The changes we have announced today underline our continued investment in our loyalty programme and in our customers. Based on our Members’ feedback, we’ve built on the changes we’ve already made – including how customers collect Avios and their membership year – in a way that we believe better rewards their loyalty and reflects their changing travel needs.

“While we have announced a number of positive changes today, I particularly wanted to highlight better rewarding our customers who book through British Airways Holidays and making this a permanent part of our proposition, removing the limit on earning. We know that many of our customers make their holiday plans during our annual January sale period, so it’s great to be able to announce this today.”

Customers who already hold bookings for travel after 1 April 2025 will be awarded Tier Points based on a conversion of the existing method. Any existing bookings will earn proportionally the same number of Tier Points, or more, as they would today.

To celebrate these changes, British Airways is offering limited time bonus Tier Points when booking before 14 February 2025 for travel from 1 April 2025. Bonus Tier Points will be awarded based on cabin, from Euro Traveller to First****.

The Club has already announced several changes as part of its transformation. Last year the carrier made changes to its Avios earning model that saw customers earn Avios based on their spend and not distance. This move has seen British Airways issue more Avios than ever before, with the majority of customers collecting either more or the same as they did under the previous model.

Elsewhere the airline expanded its ‘Pay with Avios’ proposition to make every flight available from as little as £1. More than 10 Avios-Only flights have operated since launching in November 2023, and Members are currently transitioning to one Tier Point collection period, allowing friends and family to be on the same timeline.

British Airways has also introduced an exclusive offer for Members in partnership with The Wine Flyer, IAG Loyalty’s online wine retailer. Members will be eligible for discounts on a wide range of wine, beers and spirits depending on their Tier status – Bronze (5%), Silver (10%), Gold (15%) and Gold Guest List (20%).

The changes are part of British Airways’ overall £7bn transformation programme, announced earlier this year. Customers can expect an improved digital experience with a brand-new website and app, new and improved aircraft and a new First suite, to name a few examples.

Notes to editors

*Eligible spend includes the base fare and the Carrier Imposed Charges (YQ and YR), but not the non-airline taxes and fees. The price breakdown can be found on the “Flight Summary” page before confirming a booking or on the booking confirmation email (e-ticket receipt). When purchasing a British Airways Holidays package and any eligible add-ons (seat selection, additional baggage or cabin upgrades), eligible spend will be the full amount spent.

**Tier Thresholds:
Bronze: 3,500
Silver: 7,500
Gold: 20,000
Gold Guest List: 65,000 (with at least 52,000 earned through British Airways-marketed flights, qualifying add-ons and British Airways Holidays packages), and 40,000 to retain (with at least 32,000 earned through British Airways-marketed flights, qualifying add-ons and British Airways Holiday packages).
***Sustainable Aviation Fuels’ (‘SAF’) are defined in the Refuel EU Aviation Regulation as aviation fuels that are either synthetic aviation fuels, aviation biofuels or recycled carbon aviation fuels. For further information, please visit ba.com.

****Bonus Tier Points will be awarded as follows:
Euro Traveller: 50
Club Europe: 100
World Traveller: 70
World Traveller Plus: 140
Club World: 210
First: 330

Her link til Head for points med ca samme info. Derfor ingen quote:

https://www.headforpoints.com/2024/1...-based-status/

For de som jakter life time status er det også tøft, men opptjening så langt beholdes i % så det er mer at resten av opptjeningen vil koste mer penger:

Will my current Lifetime Tier Point balance change?​​​​​​​Yes, Lifetime Tier Point balances will be adjusted to reflect the changes to how Tier Points are earned from 1 April 2025 and the new Lifetime thresholds.

Your proportional progress towards the next Lifetime threshold will be carried over. For instance, if you’ve collected 50% of the Lifetime Tier Points required for Gold for Life, your new balance will equal 50% of the new threshold.

For example:
Current balance – 17,500 Lifetime Tier Points
This will be converted to – 275,000 Lifetime Tier Points
Or, if you’re already a Gold for Life Member, your Lifetime Tier Points balance will be proportionally transferred so it reflects equivalent progress to Gold Guest List for Life, or at least 550,000 Lifetime Tier Points, whichever is higher.

Here’s an example:
Current balance – 50,000 Lifetime Tier Points
This will be converted to – 750,000 Lifetime Tier Points

[view]

Så nærmere 300.000 NOK i spend for BA Gold, merk det er før skatter og avgifter (non airline surcharges). Det er ingen tvil om at gullrekkene skal tynnes hos BA med dette.

Da vil nok mye "Euro Golds" forsvinne, det å kjøpe billigere BA business/first billetter fra Europa vil ikke lenger fungere for å få BA Gold. Selv mange ivrige briter har benyttet seg av dette for å få billigere billetter og flere TP.

Kjernen for BA er London, og til dels resten av UK. Her koster billettene ofte flesk og de som reiser i business på jobb vil fortsette å oppnå BA Gold. F.eks. en LHR-JFK kan lett koste 7-8K GBP man-tors i business på BA innenfor et 60 dagers vindu.

Heftig endring uten tvil, så får vi se om det må gjøres noen "justeringer" som utfallet ikke blir som BA hadde tenkt.

[Someone]

Samtidig kan man si det er rettferdig og ryddig.

[Fnate]

Originally Posted by Someone

Samtidig kan man si det er rettferdig og ryddig.

Rettferdig og ryddig er fair enough.

Men de må da risikere et fryktelig frafall av EU og leisure kunder som tidligere var lojale fordi de kunne få disse fordelene. Det er ikke en "15% økning av treshold", som en justering. For en EU kunde er det jo et landslide. Dette er jo kunder som har bidratt og som nå kanskje slutter å betale litt ekstra for å fly BA.

Selv Lufthansa, som tidligere gjorde det skikkelig vrient å være Senator, endret jo til et enklere system veldig likt BA sitt (nåværende) i April i år. Sikkert for å gjøre seg interessant for kunder utenfor Frankfurt og sentrale hubber.

Så jeg synes dette virker skikkelig drastisk. Ser det så klart om de bare vil trekke seg inn i seg selv og fokusere 100% på UK og ikke noe feed. Men ellers sliter jeg med å se det.

På den andre siden har det vel vært litt i BA sin historikk å sende ut helt absurde pressemeldinger og så "se hvordan det går" før de prøver å hente seg inn igjen. Men jeg synes det suger så klart. Jeg har 31.000 Life Time Tierpoints. Nesten Gold for life. Nå er det ved et pennestrøk nesten umulig å få de siste 4.000 poengene (etter gammel skala).

Men som man sier "you do you boo...", så stemmer folk med lommeboka. Jeg tror imidlertid det kommer justeringer.

[Chriscross]

De krever jo like mye for BA Gold som Sas krever for Pandion (bortsett fra at du må fly for så mye i tre år for Pandion). Ikke helt utenkelig med justeringer nei.

[Discus]

Og her er de offisielle sidene med info:
https://www.britishairways.com/conte...h-airways-club

Som Chriscross er inne på så må man huske på forskyvingen ifht fordeler m.v.
BA Silver <=> EBG
BA Bronze <=> EBS


En liten sammenligning ifht Oslo som startsted:

Før BA silver krever 600TP

• BA OSL-NYC t/r business (2x40+2x140) 360 TP (60% sølv)
• QR OSL-DOH-SIN t/r business: (4x140) 540 TP (90% sølv)
• AY OSL-HEL-SIN t/r buiness: (2x40+2x140) 360 TP (60% sølv)

Nå BA silver krever 7500 TP

• BA OSL-NYC t/r business (rev based I-klasse, 1750GBP): 1750 TP (23% sølv)
• BA OSL-NYC t/r business (rev based J-klasse, 5700GBP): 5700 TP (75% sølv)
• QR OSL-DOH-SIN t/r business (P/R/I-klasse, distance-based ): (6939 mi*2*0,25) 3470 TP (46% sølv)
• QR OSL-DOH-SIN t/r business (J/C/D-klasse, distance): (6939*2*0,5) 6939 TP (92% sølv)
• AY OSL-HEL-SIN t/r business (R/I-klasse, distance): (6237*2*0,25) 3119 TP (42% sølv)

Kort oppsummert i mitt hode:

• Alt av billige billetter har kraftig reduksjon (ikke overraskende)
• Man får TP på holidays, kredittkort og tilleggstjenester (lite aktuelt)
• Så en kraftig nedjustering på de fleste AA/IB/BA-flighter for de fleste av oss pga revenue based.
• Andre OW-Partnere er distanse-basert opptjening som også er en nedgang for "kortere" turer dersom man har full-flex business.
• Tidligere kunne man maksimere TP ved eks. å brekke en tur i to longhauls (eks OSL-DOH-SIN vs OSL-HEL-SIN), det gir nå minimalt med uttelling hos partnere, null uttelling hos BA

Når BA også har nedprioritert Oslo kriftig de siste årene (LHR T3, dårlige connections etc) så har det blitt et helt håpløst program selv om man "bare" sikter på silver.

[Someone]

Originally Posted by Fnate

Men som man sier "you do you boo...", så stemmer folk med lommeboka. Jeg tror imidlertid det kommer justeringer.

Da blir de visstnok mer "Upmarket".

https://www.telegraph.co.uk/travel/c...f51f60d11f628a

BA’s loyalty programme shake-up will make the airline more upmarket

Ignore the keyboard warriors – making it harder to earn silver or gold frequent-flyer status is the right move

[Discus]

Da ser det ut som de gjør noen justeringer for frquent flyers:

Currently, some of our Members reach Bronze and Silver through the number of flights they take with us each year, particularly those who commute regularly by flying.

We know those Members value the simplicity of this approach and the certainty it provides.

So The British Airways Club will continue this method of earning status. Simply take 25 flights with a British Airways code to reach Bronze, or 50 to reach Silver.

NB! Må være BA-metall (så codeshare med eks IB teller ikke ser det ut som)

[jb1]

Vet noen hvorfor man ikke kan bestille Billund-London City med avios? Ruten går, men ser ingen billetter for avios tilgjengelig i lang tid fremover.


Sent from my iPhone using Tapatalk

[Hypern]

Jaja det er vel sånn det har blitt - disse bonusprogrammene blir jo jevnt over dårligere og dårligere.

[Fnate]

Originally Posted by Discus

Da ser det ut som de gjør noen justeringer for frquent flyers:


NB! Må være BA-metall (så codeshare med eks IB teller ikke ser det ut som)

Er jo veldig positiv nyhet for dem som reiser mye short haul i jobb da.