Tjener flyselskapene på bonusprogrammer?

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The revenue power of elite programs is easily demonstrated at the status thresholds. These define the amount of revenue or trip activity required for a member to gain access to the perks of the tier. The allure of elite status encourages members to concentrate their purchasing power with their program of choice. And this is accomplished by remaining loyal to an airline (and its partners) even when competitors offer a better combination of schedule convenience, service quality, and price. This is the sweet spot airlines seek to tap when designing program attributes designating how members qualify for each tier.

Dette er vel mange her som har forsøkt å argumentere mot...

Kalkuleringen av verdien av elitekundene virker nå litt ad hoc på meg, men om tallene stemmer så betyr det utvilsomt at effekten av bonus er å vri kundenes tilpasning er stor. Ikke rart at SAS veldig gjerne vil ha dette i Norge.