SAS legger ned Scanorama - Scandinavian Traveler er nytt konsept

[FlightDeck]

Pressemelding:

SAS is launching a new editorial concept called Scandinavian Traveler. This is
the first part of a strategy that sees a greater emphasis on SAS's own channels,
in particular the digital ones. This will mean saying goodbye to onboard
magazine Scanorama and OTW becoming a new SAS partner.
The new editorial brand Scandinavian Traveler is being rolled out in November
and consists of a new onboard magazine, website, web TV, social media content,
and newsletters. It will provide broader content that builds on the varied
interests of SAS passengers.

"We get over 100 million hits on our website every year and every day 80,000
people travel with us. We want to offer them high-quality content that inspires
and informs, through the channels that are most suitable at the time, both
before, during and after their trip," says Stefan Hedelius, Vice President Brand
& Marketing at SAS.

When SAS decided to refresh the content in its own channels, it needed an agency
that could take editorial communication to another level.

"We developed a strategy with a digital focus. SAS passengers get to meet
interesting people in all industries around the world. The common link to all
the stories is travel. It is travel that ties it all together, whether we are
writing about technology, the latest food trends or meeting an exciting
entrepreneur," says Anders Rask, CEO of OTW Communication.

Scandinavian Traveler will be a key part of SAS's focus on content in its own
channels and the aim is to create reading material and movies that reach a wide
audience.
"We are adopting an ambitious focus on content through our new concept. SAS is
in a high-interest industry, where well-produced content is becoming
increasingly important. So we are hitting the accelerator and doing more things
in more channels. The entire initiative is in line with our new marketing
strategy, which we call `We Are Travelers'" says Stefan Hedelius.

For more information, please contact:
Henrik Edström, Press Officer SAS
Tel: +46 70 997 25 42
E-mail: henrik.edstrom@sas.se
SAS is Scandinavia's leading airline with daily flights to destinations in
Europe, USA and Asia. SAS is a member of Star
Alliance (http://www.staralliance.com/en/) and, together with 26 partners, we
offer more than 1300 destinations worldwide in 192 countries. For more
information, visit www.flysas.com

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