Virgin Atlantic codeshare med Virgin Blue

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Virgin Atlantic spreads wings
(Source : AAP, June 15, 2005)

Richard Branson's Virgin Atlantic will code share with Virgin Blue from next month expanding its Australian reach. The agreement, effective from July 17, means travellers to Australia on Virgin Atlantic, which has been operating here for six months, can book domestic flights on Virgin Blue for travel within the country. 'It's an exciting step forward as it streamlines the process of booking Virgin all the way making it easier for travel agents to book our Guests on both airlines,' Virgin Blue CE Brett Godfrey said. 'Importantly it also signals how, together, we can make a growing contribution to Australian inbound tourism.' The code-sharing deal with Virgin Blue will aim to boost Virgin Atlantic's Australian business, though some anaysts say consumers won't be able to distingish between Virgin Blue and Virgin Atlantic. Virgin Atlantic will also be hoping to grab business from Qantas.
Full Story: http://finance.news.com.au/story/0,10166,15620745-462,00.html