"Dreamlineropplevelsen" er vagt, men Norwegian har forklart fordelen med Dreamliner her:
http://www.norwegian.no/longdistancerevolution/#home/
Og med noen utvalgte utdrag:
"That's a big word, "revolution". And we're kind of modest people, so we don't just throw big words around like they don't mean anything. We will fly long distance in a way that no one else does. Yet."
"Good thing we made the view 65% better, by resizing the windows!"
"How can light be smart, you may ask. Well, in addition to
LED lights over each seat that give pleasant focused light, we also have a rather nifty ambient system."
"ALSO KNOWN AS FRESH, HUMID
AIR.
Also known as less jetlag. Our revolution comes with an all new fresh air system, that even removes perfume particles – not to mention a variety of other gases."
"
LESS ANNOYING NOISE, MORE
GOOD VIBES"
"That gives almost half the passengers a headache. We thought that was kind of mean, so our 787 Dreamliners are set at 1.800 metres instead."
"With our touchbased system, you can have music, movies, games right in your seat – even service. Yes, even the service button in the ceiling is history. Everything is controlled from the In-Flight Entertainment System now!"
Alt er selvfølgelig markedsføring, men det er et punkt som er presisert i salgsdialogen som en opplevelse som er inkludert. Jeg vil tolke det som at det ikke trenger å bety at man må fly med 787, men en erstatning bør inneholde alle punktene som Norwegian har reklamert med.