Noen hevder det er bakgrunnen til suksessen
http://www.economist.com/node/187749...andfreepeanuts
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ADVERTS from the early years of Southwest Airlines evoke a lost era. “Remember what it was like before Southwest Airlines?” asks a hostess in a 1972 television spot, wobbling across the tarmac in orange micro-shorts and white go-go boots. “You didn’t have hostesses in hot pants. Remember?” The airline had started up a year earlier, with three planes shuttling between Dallas, Houston and San Antonio.
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